Strategic marketing and management / edited by Howard Thomas and David Gardner
目次／あらすじ
| データ種別 | 図書 |
|---|---|
| 出版情報 | Chichester [West Sussex] ; New York : Wiley , c1985 |
| 本文言語 | 英語 |
| 大きさ | x, 509 p. : ill. ; 24 cm |
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| 一般注記 | Includes bibliographies and indexes Papers presented at a conference co-sponsored by the Marketing Education Division of the American Marketing Association and the Dept. of Business Administration, College of Commerce and Business Administration at the University of Illinois at Urbana-Champaign, held May 10-11, 1982 at the university |
|---|---|
| 著者標目 | Thomas, Howard, 1943- Gardner, David Morgan, 1936- American Marketing Association. Marketing Education Division University of Illinois at Urbana-Champaign. Dept. of Business Administration |
| 件 名 | LCSH:Marketing -- Congresses
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LCSH:Marketing -- Management -- Congresses 全ての件名で検索 |
| 分 類 | LCC:HF5411 DC19:658.8 |
| 書誌ID | 0000084357 |
| ISBN | 0471904236 |
| NCID | BA11505793 |