Promotional strategy : managing the marketing communications process / James F. Engel, Martin R. Warshaw, Thomas C. Kinnear
(The Irwin series in marketing)
目次／あらすじ
| データ種別 | 図書 |
|---|---|
| 版 | 6th ed |
| 出版情報 | Homewood, Ill. : Irwin , 1987 |
| 大きさ | xvi, 621p., [4] p. of plates : ill. (some col.) ; 24 cm |
書誌詳細を非表示
| 一般注記 | Includes bibliographies and index |
|---|---|
| 著者標目 | *Engel, James F. Warshaw, Martin R. Kinnear, Thomas C., 1943- |
| 件 名 | LCSH:Marketing LCSH:Advertising LCSH:Marketing -- Management 全ての件名で検索 |
| 分 類 | LCC:HF5415 DC19:658.8/2 |
| 書誌ID | 0000084277 |
| ISBN | 0256036438 |
| NCID | BA06863513 |