Organizational buying behavior / ed. Thomas V. Bonoma & Gerald Zaltman
目次/あらすじ
データ種別 | 図書 |
---|---|
出版情報 | Chicago : American Marketing Association , c1978 |
本文言語 | 英語 |
大きさ | 159 p. ; 23 cm |
書誌詳細を非表示
一般注記 | Papers of a workshop sponsored by the American Marketing Association and the Graduate School of Business, University of Pittsburgh and held at University of Pittsburgh, April, 1976 |
---|---|
著者標目 | Bonoma, Thomas V. Zaltman, Gerald |
件 名 | LCSH:Purchasing -- Congresses
全ての件名で検索
LCSH:Industrial procurement -- Congress 全ての件名で検索 LCSH:Organizational behavior -- Congress 全ての件名で検索 |
分 類 | NDC8:675 |
書誌ID | 0000083752 |
ISBN | 0877571066 |
NCID | BA03633222 |