Brand asset management : driving profitable growth through your brands / Scott M. Davis ; foreword by David A. Aaker
(The Jossey-Bass business & management series)
目次／あらすじ
| データ種別 | 図書 |
|---|---|
| 版 | 1st [i.e. 2nd] ed. |
| 出版情報 | San Francisco : Jossey-Bass, A Wiley Imprint , c2002 |
| 本文言語 | 英語 |
| 大きさ | xvi, 265 p. : ill. ; 23 cm |
書誌詳細を非表示
| 一般注記 | Includes index, p.255-265 |
|---|---|
| 著者標目 | *Davis, Scott M., 1964- |
| 件 名 | LCSH:Brand name products LCSH:Product management LCSH:Brand name products -- United States 全ての件名で検索 LCSH:Product management -- United States 全ての件名で検索 |
| 分 類 | NDC9:675 LCC:HD69.B7 DC21:658.8/27 |
| 書誌ID | 0000031582 |
| ISBN | 0787963941 |
| NCID | BA74037623 |