Before the brand : creating the unique DNA of an enduring brand identity / Alycia Perry with David Wisnom, III
目次／あらすじ
| データ種別 | 図書 |
|---|---|
| 出版情報 | New York : McGraw-Hill , c2003 |
| 本文言語 | 英語 |
| 大きさ | xii, 228 p. : ill. ; 21 cm |
書誌詳細を非表示
| 内容注記 | Identity ABCs : brand identity, branding, brand building no, they're not the same Demystifying positioning strategy : yes, strategy can be simple and flexible The anomaly of naming : the reasons 98 percent of the English dictionary is trademarked The yin and yang of visual identities : the path to creating your visual personality Identity messaging : you've got a name and know what you look like, but what do you say? Digital identity : identities and the multidimensional experience Ingredient branding technology branding, and other interesting formulas : other unique identity opportunities Applying the knowledge : what to consider when creating (or refocusing) your own identity |
|---|---|
| 一般注記 | Includes bibliographical references (p. 217-218) and index HTTP:URL=http://www.loc.gov/catdir/description/mh031/2002152803.html Information=Publisher description |
| 著者標目 | *Perry, Alycia Wisnom, David |
| 件 名 | LCSH:Brand name products LCSH:Brand name products -- Marketing -- Management 全ての件名で検索 LCSH:Trademarks -- Design 全ての件名で検索 LCSH:Advertising -- Brand name products 全ての件名で検索 |
| 分 類 | LCC:HD69.B7 DC21:658.8/27 |
| 書誌ID | 0000031071 |
| ISBN | 0071393099 |
| NCID | BA67455678 |