| 1 |
Consumer and commercial credit management / Robert H. Cole
7th ed. - Homewood, Ill. : R.D. Irwin , 1984
|
| 2 |
Promotional strategy : managing the marketing communications process / James F. Engel, Martin R. Warshaw, Thomas C. Kinnear
6th ed. - Homewood, Ill. : Irwin , 1987
|
| 3 |
International marketing / Philip R. Cateora
: hbk,: pbk. - 6th ed. - Homewood, Ill. : Irwin , 1987
|
| 4 |
Marketing management / David W. Cravens, Gerald E. Hills, Robert B. Woodruff
Homewood, Ill. : Irwin , 1987
|
| 5 |
Strategic marketing / David W. Cravens
2nd ed. - Homewood, Ill. : R.D. Irwin , 1987
|
| 6 |
Marketing theory : the philosophy of marketing science / Shelby D. Hunt
Homewood, Ill. : R.D. Irwin , 1983
|
| 7 |
Basic marketing : a managerial approach / E. Jerome McCarthy, William D. Perreault, Jr
8th ed. - Homewood, Ill. : R.D. Irwin , 1984
|
| 8 |
Readings and cases in basic marketing / edited by E. Jerome McCarthy, John F. Grashof, Andrew A. Brogowicz
: pbk.. - 5th ed.. - Homewood, Ill. : Irwin , 1987
|
| 9 |
Readings and cases in marketing management / edited by Alvin C. Burns, David W. Cravens
pbk.. - Homewood, Ill. : Irwin , 1987
|
| 10 |
Contemporary advertising / Courtland L. Bovée, William F. Arens
4th ed. - Homewood, IL : Irwin , c1992
|
