| 1 |
Customer loyalty : how to earn it, how to keep it / Jill Griffin ; foreword by Robert T. Herres
New and rev. ed. - San Francisco : Jossey-Bass , c2002
|
| 2 |
Brand asset management : driving profitable growth through your brands / Scott M. Davis ; foreword by David A. Aaker
pbk.. - 1st [i.e. 2nd] ed.. - San Francisco : Jossey-Bass, A Wiley Imprint , c2002
|
| 3 |
Management and organization theory : a Jossey-Bass reader / Jeffrey A. Miles
: pbk. - 1st ed. - San Francisco, Calif. : Jossey-Bass , c2012
|
| 4 |
Organizational culture and leadership / Edgar H. Schein
: pbk. - 4th ed. - San Francisco : Jossey-Bass , c2010
|
