Marketing public transportation : policies, strategies, and research needs for the 1980's / [edited by] Richard K. Robinson, Christopher H. Lovelock
(Proceedings series / American Marketing Association)
目次／あらすじ
| データ種別 | 図書 |
|---|---|
| 出版情報 | Chicago, Ill. : American Marketing Association , c1981 |
| 本文言語 | 英語 |
| 大きさ | x, 104 p. ; 23 cm |
書誌詳細を非表示
| 一般注記 | Proceedings of a workshop held in Boston, April 26-27, 1979 Includes bibliographies |
|---|---|
| 著者標目 | Robinson, Richard K. (Richard Kent), 1946- Lovelock, Christopher H. American Marketing Association |
| 件 名 | LCSH:Urban transportation -- Marketing -- Addresses, essays, lectures
全ての件名で検索
LCSH:Local transit -- Marketing -- Addresses, essays, lectures 全ての件名で検索 |
| 分 類 | LCC:HE305 DC:388.4/068/8 |
| 書誌ID | 0000084441 |
| ISBN | 0877571392 |
| NCID | BA07478245 |