Marketing to the changing household : management and research perspectives / edited by Mary Lou Roberts and Lawrence H. Wortzel
目次／あらすじ
| データ種別 | 図書 |
|---|---|
| 出版情報 | Cambridge, Mass. : Ballinger Pub. Co. , c1984 |
| 本文言語 | 英語 |
| 大きさ | xxv, 349 p. : ill. ; 24 cm |
書誌詳細を非表示
| 一般注記 | Bibliography: p. 301-330 Includes index |
|---|---|
| 著者標目 | Roberts, Mary Lou Wortzel, Lawrence H. |
| 件 名 | LCSH:Households -- United States -- Addresses, essays, lectures
全ての件名で検索
LCSH:Marketing research -- Addresses, essays, lectures 全ての件名で検索 LCSH:Marketing -- Management -- Addresses, essays, lectures 全ての件名で検索 |
| 分 類 | LCC:HF5415.3 DC19:658.8 |
| 書誌ID | 0000084375 |
| ISBN | 0884109860 |
| NCID | BA03765030 |