Marketing to the changing household : management and research perspectives / edited by Mary Lou Roberts and Lawrence H. Wortzel
目次/あらすじ
データ種別 | 図書 |
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出版情報 | Cambridge, Mass. : Ballinger Pub. Co. , c1984 |
本文言語 | 英語 |
大きさ | xxv, 349 p. : ill. ; 24 cm |
書誌詳細を非表示
一般注記 | Bibliography: p. 301-330 Includes index |
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著者標目 | Roberts, Mary Lou Wortzel, Lawrence H. |
件 名 | LCSH:Households -- United States -- Addresses, essays, lectures
全ての件名で検索
LCSH:Marketing research -- Addresses, essays, lectures 全ての件名で検索 LCSH:Marketing -- Management -- Addresses, essays, lectures 全ての件名で検索 |
分 類 | LCC:HF5415.3 DC19:658.8 |
書誌ID | 0000084375 |
ISBN | 0884109860 |
NCID | BA03765030 |