| 1 |
Marketing research : an applied approach / Thomas C. Kinnear, James R. Taylor
5th ed. - New York : McGraw-Hill , c1996
|
| 2 |
Selling, principles and practices / Frederic A. Russell, Frank H. Beach, Richard H. Buskirk, with Bruce D. Buskirk
: pbk.. - 12th ed. - New York : McGraw-Hill , 1988
|
| 3 |
Marketing management : a strategic planning approach / Victor P. Buell
New York : McGraw-Hill , c1984
|
| 4 |
Marketing management : strategies and programs / Joseph P. Guiltinan, Gordon W. Paul
3rd ed. - New York : McGraw-Hill , c1988
|
| 5 |
Management in marketing channels / Donald J. Bowersox ... [et al.]
New York : McGraw-Hill , c1980
|
