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検索キーワード:(件名: #Advertising)
該当件数:22件
Advertising / Dorothy M. Cohen
Glenview, IL : Scott, Foresman , c1988
図書
Advertising as communication / Gillian Dyer
: pbk.. - London ; New York : Methuen , 1982. - (Studies in communication / general editor, John Fiske)
Advertising : its role in modern marketing / S. Watson Dunn, Arnold M. Barban
5th ed. - Chicago : Dryden Press , c1982
The fundamentals of advertising / John Wilmshurst
: pbk. - London : Heinemann , 1985
Advertising media / Donald W. Jugenheimer, Peter B. Turk
Columbus, Ohio : Grid Pub. , c1980. - (Grid series in advertising and journalism)
Contemporary advertising / Courtland L. Bovée, William F. Arens
4th ed. - Homewood, IL : Irwin , c1992. - (The Irwin series in marketing)
Otto Kleppner's Advertising procedure / Otto Kleppner, Thomas Russell, Glenn Verrill
8th ed. - Englewood Cliffs, N.J. : Prentice-Hall , c1983. - (The Prentice-Hall series in marketing)
How to get the best advertising from your agency : how it works, how to work with it : a management primer for advertisers / Nancy L. Salz
2nd ed. - Homewood, Ill. : Dow Jones-Irwin , c1988
The language of advertising / Torben Vestergaard and Kim Schrøder
: pbk. - Oxford, [Oxfordshire] ; New York, N.Y., U.S.A. : B. Blackwell , 1985. - (Language in society)
Fundamentals of advertising research / Alan D. Fletcher, Thomas A. Bowers
2nd ed. - New York : Wiley , c1983, 1979
Advertising management : criteria, analysis, and decision making / John D. Leckenby, Nugent Wedding
Columbus, Ohio : Grid Pub. , c1982. - (Grid series in advertising and journalism)
Advertising self-regulation and outside participation : a multinational comparison / J.J. Boddewyn
New York : Quorum Books , c1988
Promotional strategy : managing the marketing communications process / James F. Engel, Martin R. Warshaw, Thomas C. Kinnear
6th ed. - Homewood, Ill. : Irwin , 1987. - (The Irwin series in marketing)
Cases in advertising and promotion management / Charles H. Patti, John H. Murphy
est.. - New York : Wiley , c1983
The Practice of advertising / edited by Norman A. Hart and James O'Connor
2nd ed. - London : Heinemann on behalf of the CAM Foundation and the Institute of Marketing , 1983
Promotion : analysis, creativity, and strategy / William P. Dommermuth
Boston, Mass. : Kent Pub. Co. , c1984
Consumer information strategies
Sweden. - Chartwell-Bratt : Studentlitteratur , c1987
Advertising / Sheila Malovany-Chevallier
London : Cassell , 1980
Sponsorship : the newest marketing skill / Victor Head
Cambridge : Woodhead Faulkner in association with the Institute of Marketing , [c1981]
Marketing accounting services / Robert J. Listman
Homewood, Ill. : Dow Jones-Irwin , c1988