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検索キーワード:(標準分類: HF5415)
該当件数:30件
Promotional strategy : managing the marketing communications process / James F. Engel, Martin R. Warshaw, Thomas C. Kinnear
6th ed. - Homewood, Ill. : Irwin , 1987. - (The Irwin series in marketing)
図書
Cases in marketing / Richard R. Still, Thomas H. Stevenson
pbk.. - Englewood Cliffs, N.J. : Prentice-Hall , c1985
Marketing theory : distinguished contributions / Stephen W. Brown, Raymond P. Fisk, [editors]
New York : Wiley , c1984. - (Theories in marketing series)
Promotion : analysis, creativity, and strategy / William P. Dommermuth
Boston, Mass. : Kent Pub. Co. , c1984
Cases in marketing / by Norman A. P. Govoni, Jean-Pierre Jeannet, and Henry N. Deneault
:pbk.. - 2nd ed. - Columbus, Ohio : Grid , c1983. - (Grid series in marketing)
Marketing theory : the philosophy of marketing science / Shelby D. Hunt
Homewood, Ill. : R.D. Irwin , 1983. - (The Irwin series in marketing)
Comparative marketing systems / edited by Erdener Kaynak and Ronald Savitt
New York, NY, USA : Praeger , 1984
Cases and readings for marketing for nonprofit organizations / [edited by] Philip Kotler, O.C. Ferrell, Charles Lamb
pbk.. - Englewood Cliffs, N.J. : Prentice-Hall , c1983
Principles of marketing / Philip Kotler, Gary Armstrong
pbk.. - 4th ed. - Englewood Cliffs, N.J. : Prentice Hall , c1989. - (The Prentice-Hall series in marketing / Philip Kotler, series editor)
Marketing / Maurice I. Mandell
3rd ed. - Englewood Cliffs, N.J. : Prentice-Hall , c1985
Readings and cases in basic marketing / edited by E. Jerome McCarthy, John F. Grashof, Andrew A. Brogowicz
: pbk.. - 5th ed.. - Homewood, Ill. : Irwin , 1987. - (The Irwin series in marketing)
Marketing : contemporary concepts and practices / William F. Schoell, Joseph P. Guiltinan
5th ed. - Boston : Allyn and Bacon , c1992
Entrepreneur's marketing guide / Roger F. Smith
pbk.. - Reston, Va. : Reston Pub. Co. , c1984
Marketing : principles and strategy / J. Barry Mason, Hazel F. Ezell
Plano, Tex. : Business Publications , 1987
Marketing / Eric N. Berkowitz, Roger A. Kerin, William Rudelius
3rd ed. - Homewood, IL : Irwin , c1992
Developing a winning marketing plan / William A. Cohen
New York : Wiley , c1987. - (Wiley series on business strategy / William A. Cohen, editor)
Marketing channel management : strategic planning and tactics / Kenneth G. Hardy, Allan J. Magrath
Glenview, IL : Scott, Foresman , c1988
Principles of modern marketing / Stewart W. Husted, Dale L. Varble, James R. Lowry
Boston : Allyn and Bacon , c1989
Applied marketing / Donald Sciglimpaglia
New York : J. Wiley , c1984
Marketing for your growing business / Rick Stephan Hayes, Gregory Brooks Elmore
est.. - New York : Wiley , c1985. - (Small business management series)