| 1 |
Research for marketing decisions / Paul E. Green, Donald S. Tull, Gerald Albaum
5th ed. - Englewood Cliffs, N.J. : Prentice Hall , c1988
|
| 2 |
Otto Kleppner's Advertising procedure / Otto Kleppner, Thomas Russell, Glenn Verrill
8th ed. - Englewood Cliffs, N.J. : Prentice-Hall , c1983
|
| 3 |
Global marketing management / Warren J. Keegan
4th ed. - Englewood Cliffs, N.J. : Prentice Hall , c1989
|
| 4 |
Marketing management : analysis, planning, implementation, and control / Philip Kotler
: pbk. - 6th ed. - Englewood Cliffs, NJ : Prentice Hall , c1988
|
| 5 |
Principles of marketing / Philip Kotler
3rd ed. - Englewood Cliffs : Prentice-Hall. - London : Prentice-Hall International , c1986
|
| 6 |
Principles of marketing / Philip Kotler, Gary Armstrong
pbk.. - 4th ed. - Englewood Cliffs, N.J. : Prentice Hall , c1989
|
| 7 |
Legal aspects of marketing strategy : antitrust and consumer protection issues / Louis W. Stern, Thomas L. Eovaldi
Englewood Cliffs, N.J. : Prentice-Hall , c1984
|
| 8 |
Marketing channels / Louis W. Stern, Adel I. El-Ansary
3rd ed. - Englewood Cliffs, N.J. : Prentice-Hall , c1988
|
| 9 |
Marketing channels / Louis W. Stern, Adel I. El-Ansary
2nd ed. - Englewood Cliffs, N.J. : Prentice-Hall , c1982
|
