Organizational buying behavior / ed. Thomas V. Bonoma & Gerald Zaltman
目次／あらすじ
| データ種別 | 図書 |
|---|---|
| 出版者 | Chicago : American Marketing Association |
| 出版年 | c1978 |
| 本文言語 | 英語 |
| 大きさ | 159 p. ; 23 cm |
書誌詳細を非表示
| 一般注記 | Papers of a workshop sponsored by the American Marketing Association and the Graduate School of Business, University of Pittsburgh and held at University of Pittsburgh, April, 1976 |
|---|---|
| 著者標目 | Bonoma, Thomas V. Zaltman, Gerald |
| 件 名 | LCSH:Purchasing -- Congresses
全ての件名で検索
LCSH:Industrial procurement -- Congress 全ての件名で検索 LCSH:Organizational behavior -- Congress 全ての件名で検索 |
| 分 類 | NDC8:675 |
| 書誌ID | 0000083752 |
| ISBN | 0877571066 |
| NCID | BA03633222 |