Marketing research : an applied approach / Thomas C. Kinnear, James R. Taylor
(McGraw-Hill series in marketing)
目次／あらすじ
| データ種別 | 図書 |
|---|---|
| 版 | 5th ed |
| 出版者 | New York : McGraw-Hill |
| 出版年 | c1996 |
| 本文言語 | 英語 |
| 大きさ | xxii, 888 p. : ill. (some col.), maps ; 24 cm. + 1 computer disk (3 1/2 in.) |
書誌詳細を非表示
| 一般注記 | System requirements for accompanying computer disk: IBM and compatible computers Includes bibliographical references and indexes |
|---|---|
| 著者標目 | *Kinnear, Thomas C., 1943- Taylor, James R. (James Ronald), 1938- |
| 件 名 | LCSH:Marketing research LCSH:Marketing -- Management 全ての件名で検索 |
| 分 類 | LCC:HF5415.2 DC20:658.8/3 |
| 書誌ID | 0000024599 |
| ISBN | 0079122523 |
| NCID | BA2834648X |